Copy School roadmaps

A Roadmap is a sequence of training lessons curated by expert conversion copywriter, Joanna Wiebe, to teach you how to write conversion-focused copy for a specific asset (e.g. landing pages) and goal (e.g. lead acquisition).

Although Roadmaps vary in length, they will usually look like this: 

In order to provide a clear step-by-step path to teach conversion-focused copy, Roadmaps are organized into the following stages of the conversion copywriting process:

• Researching,
• Planning,
• Writing,
• Editing,
• Optimizing. 

It is important to note that each training Roadmap after Researching builds on concepts covered in the preceding stage (i.e. learning how to 'Write a Landing Page for Lead Generation' will build on the concepts learned in 'Researching  ...' and 'Planning Landing Pages for Lead Generation').   

So, while you can skip to any Roadmap and still learn actionable copywriting principles, the training contained within the Roadmaps will flow logically if taken in the sequential order of the stages.